Being old, wise and full of life long experience of starting, failing and getting back on the horsing – I keep getting asked “what blah blah should I use”. My first question to them is (yes I know, asking a question rather than giving an answer is a sign of old age). OK, my first question is “what do you already have”?

If you already bought xyz product(s), you made a decision at the time that it was going to be a good investment. Use that. Just because something is purported to be better, the best, improved etc, very rarely is. It is normally the same thing, with a bit of war paint on it. Or a book/leaflet/report that has pulled together a bit out of one book, a bit out of that webpage, a bit out of something they remember being said in a meeting pulled together to become the best thing since sliced bread.

K. I. S. S.Black Lips

KISS, an acronym for Keep It Simple, Stupid is a design principle noted by the US Navy in 1960. So a bit older than me (but not by much).

Basically, in a nutshell, without beating around the bush, without further ado… The KISS principle states that most systems or processes work best if you keep them as simple as possible. Don’t over complicate things.

Some PC (politically correct) people prefer to use Keep it short and simple or Keep it simple, silly. I prefer Keep It Simple Stupid. Because you would be stupid to overcomplicate things if you have a choice.

Some, if not most, internet marketers tend to take the opposite approach and make something simple into something complicated so they can resell you the idea that their process/product/leaflet is better, faster, smoother, longer etc.

If you have to ask what xyz should you use when you already have one in your arsenal, then you are questioning the decisions (which was correct when you made it the first time) you made when you bought/traded/got free when you bought a $27,998 product for $7 on Warrior forum (one time offer, finishes in 4 minutes, 34 seconds).

You must have looked at what you bought. Learnt how to use it (yes, you use processes, recipes, tools etc), then put it away to bring out after you finish learning the new shiny thing you just bought.

Don’t waste the time you already invested in learning something into getting yet another product/digital thingy to store on your external hard drive for later.

If xyz says that it will save you time, you still have to ‘learn it’ even if it is supposed to be 2 clicks of your heels and you will be in Kansas Dorothy, it won’t be, trust me.

Enough said.


  1. K. I. S. S. or you don’t love your country and think the US Navy got it all wrong
  2. Do what you know and make yourself better at it. Improve, don’t replace what’s already in your head.

Adam Farson
Adam Farson

Adam Farson is a copywriter, instructor, coach, web developer and internet marketer. He creates products where there is a gap in the market where people are hungry for information. Adam is very successful. Adam Farson is a pseudonym.

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